Contents
01
Brand Strategy
Developing top-class properties is no easy feat—navigating local bureaucracy, creating meaningful relationships, and leveraging experience are all challenging obstacles. Many developers learn these lessons the hard way.
BirdDog guides you to success through the wilderness of real estate development.
Born from the opportunity to share our unique expertise, we make a simple promise to our partners: BirdDog will guide you through strategy, design, and construction. A true embedded parter to ensure your success. Drawing on wide, industry-spanning experience and relationships we streamline your process and tackle the inevitable obstacles with grace.
At BirdDog we don’t just sign a contract for services. We partner with folks interested in developing unique projects that bring value to all vested parties.
1a
Tone & Voice
Our Vision
To utilize our industry spanning expertise and relationships to share in success with our partners
Our Mission
Guide our partners to the best possible outcome with their development projects
Our Promise
Smooth out, speed up, and improve the process of our partners
1b
Sample Copy
3a
Primary Lockup
3b
Logo Permutations
3c
Clearspace
3d
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the elements color
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
4a
Primary Palette
4b
Sample Colorways
The main focus of pairing colors is to ensure a proper contrast ratio so the image is crisp and clear to the viewer.
05
Typography
BirdDog’s typography strikes a balance between being clear and professional and showing off a unique character. Sharp corners flowing into curved lines create interesting transitions. We balance a boisterour serif headline font with a work horse serif for longer form text.
Utile is a clean, modern sans-serif typeface that has unique details giving it more expressiveness than many of its siblings. Curved counters, slightly bowed terminals, and interesting transitions on strokes give it a more custom, craft feel.
BirdDog’s headline typeface is Bennet Display. Bennet combines a refined sense with rugged features. Its a typeface you would find on a box of hunting ammo. Combining tradition and credibility, Bennet makes an excellent choice for highlighting and headlining.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.
- Primary Typeface
- Secondary Typeface
5b
Sample Text Lockup
Type sizes should be significantly different in weight and size to ensure a proper visual hierarchy for text communication. Please see below for a good example of this contrast.
Adopt a winning strategy—Let BirdDog guide you to success
Development is a complicated, challenging process with hurdles presenting themselves all along the journey. Even the odds for a successful project by bringing on a seasoned and connected partner willing to share their expertise and industry relationships. No matter the size or complexity of your development project, BirdDog will ensure the hunt for success ends with a win.
Type Sizes > 36pt/px | 16pt/px
110% Leading Title | 130% Leading Body
Natural Tracking
06
Application
Applying BirdDog’s branding is important to the integrity of the brand. We have included some examples below of ways to utilize the brand in real world situations abiding by the guidelines outlined on this site.
Orange Overlay
A desaturated image of a project is placed behind a multiplied layer of solid BirdDog Orange. Ensure the image is set to an opacity where it functions as a background texture rather than a featured element. Light text in white or canvas pairs well.
Dark Overlay
Photography can also include pastoral scenes from hunting locales as background elements as well. This provides a nice natural touch and emphasizes our motif. An overlay of the Black Lab color works against a desaturated image.
Business System
The BirdDog business system uses all the brands elements to make a great introduction. Utilizing the overlayed images, logos, colors, and icons you get a picture of the full brand in action, properly applied.
Hunting & Natural Images
Whether applied with the overlay effects mentioned about or as spot illustrative photos, tasteful use of images of nature help drive home our values of becoming a trusted companion to our partners. We encourage wildlife, minimal firearms, and of course good looking bird dogs.
Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, independent of application or those shaping the brand moving forward.
BirdDog is a trusted companion and this guide will serve the same purpose of its namesake—directing the production and implementation of this system. These brand standards will put the best foot forward for your business supplying all the essential elements for a memorable impression.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and congeniality at the heart of BirdDog’s character.
Contents
01
Brand Strategy
02
Character
03
Logo
04
Color
05
Typography
06
Application
01
Brand Strategy
Developing top-class properties is no easy feat—navigating local bureaucracy, creating meaningful relationships, and leveraging experience are all challenging obstacles. Many developers learn these lessons the hard way.
BirdDog guides you to success through the wilderness of real estate development.
Born from the opportunity to share our unique expertise, we make a simple promise to our partners: BirdDog will guide you through strategy, design, and construction. A true embedded parter to ensure your success. Drawing on wide, industry-spanning experience and relationships we streamline your process and tackle the inevitable obstacles with grace.
At BirdDog we don’t just sign a contract for services. We partner with folks interested in developing unique projects that bring value to all vested parties.
02
Character
A major way BirdDog presents itself is through how its spoken about and how the brand itself speaks. Taking after its namesake, BirdDog is a trusted, reliable, and warm companion. It retains these qualities through a professional, collegial working relationship with our partners, achieved through mutual respect.
1a
Tone & Voice
Our Vision
To utilize our industry spanning expertise and relationships to share in success with our partners
Our Mission
Guide our partners to the best possible outcome with their development projects
Our Promise
Smooth out, speed up, and improve the process of our partners
1b
Sample Copy
Sniffing Out the Right Opportunities
With BirdDog at your side all stages of development are improved. We’ve seen just about all of it and are prepared to help you navigate your group’s journey.
Foresight that Avoids the Biggest Pitfalls
Our lessons learned span many involved industries and players you are sure to encounter through your development process. Put our expertise to work for you.
You Don’t Have to Go it Alone—Partner with a Great Companion
Our unique model allows all parties to share success. Bringing us on gives you a strategic advantage that will prove its value early and often through our relationship.
03
Logo
The BirdDog logo is dynamic—forward momentum is inherit in its design with an active pointer on the hunt. The sleek, modern styling gives way to a friendly mascot, “Ace” the titular birddog. The bold type is strong but has unique character giving a humanist appeal.
The active logo demonstrates productivity and progress while also presenting the subject of a trusted companion and friend. BirdDog’s mission of partnering with our clients is apparent immediately upon a glance, the brand’s promise is made.
More than just a symbol, the BirdDog logo is an archetype for the type of meaningful, mutually beneficial bond we share with our partners.
3a
Primary Lockup
3b
Logo Permutations
3c
Clearspace
3d
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the elements color
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
04
Color
BirdDog’s color palette is designed to evoke trust, warmth, and reliability, making its first impression one that aligns with our commitment to our partners and process.
The brassy, burnt orange is highly prominent with the other colors added as highlights. Taken together the palette cuts a new shape in the marketplace of real estate development while feeling like its been there forever.
4a
Primary Palette
4b
Sample Colorways
The main focus of pairing colors is to ensure a proper contrast ratio so the image is crisp and clear to the viewer.
05
Typography
BirdDog’s typography strikes a balance between being clear and professional and showing off a unique character. Sharp corners flowing into curved lines create interesting transitions. We balance a boisterour serif headline font with a work horse serif for longer form text.
Utile is a clean, modern sans-serif typeface that has unique details giving it more expressiveness than many of its siblings. Curved counters, slightly bowed terminals, and interesting transitions on strokes give it a more custom, craft feel.
BirdDog’s headline typeface is Bennet Display. Bennet combines a refined sense with rugged features. Its a typeface you would find on a box of hunting ammo. Combining tradition and credibility, Bennet makes an excellent choice for highlighting and headlining.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.
- Primary Typeface
- Secondary Typeface
5b
Sample Text Lockup
Type sizes should be significantly different in weight and size to ensure a proper visual hierarchy for text communication. Please see below for a good example of this contrast.
Adopt a winning strategy—Let BirdDog guide you to success
Development is a complicated, challenging process with hurdles presenting themselves all along the journey. Even the odds for a successful project by bringing on a seasoned and connected partner willing to share their expertise and industry relationships. No matter the size or complexity of your development project, BirdDog will ensure the hunt for success ends with a win.
Type Sizes > 36pt/px | 16pt/px
110% Leading Title | 130% Leading Body
Natural Tracking
06
Application
Applying BirdDog’s branding is important to the integrity of the brand. We have included some examples below of ways to utilize the brand in real world situations abiding by the guidelines outlined on this site.
Orange Overlay
A desaturated image of a project is placed behind a multiplied layer of solid BirdDog Orange. Ensure the image is set to an opacity where it functions as a background texture rather than a featured element. Light text in white or canvas pairs well.
Dark Overlay
Photography can also include pastoral scenes from hunting locales as background elements as well. This provides a nice natural touch and emphasizes our motif. An overlay of the Black Lab color works against a desaturated image.
Business System
The BirdDog business system uses all the brands elements to make a great introduction. Utilizing the overlayed images, logos, colors, and icons you get a picture of the full brand in action, properly applied.
Hunting & Natural Images
Whether applied with the overlay effects mentioned about or as spot illustrative photos, tasteful use of images of nature help drive home our values of becoming a trusted companion to our partners. We encourage wildlife, minimal firearms, and of course good looking bird dogs.
©2025 BirdDog Development Partners
All Rights Reserved
Download Kit
Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, independent of application or those shaping the brand moving forward.
BirdDog is a trusted companion and this guide will serve the same purpose of its namesake—directing the production and implementation of this system. These brand standards will put the best foot forward for your business supplying all the essential elements for a memorable impression.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and congeniality at the heart of BirdDog’s character.
Contents
01
Brand Strategy
02
Character
03
Logo
04
Color
05
Typography
06
Application
01
Brand Strategy
Developing top-class properties is no easy feat—navigating local bureaucracy, creating meaningful relationships, and leveraging experience are all challenging obstacles. Many developers learn these lessons the hard way.
BirdDog guides you to success through the wilderness of real estate development.
Born from the opportunity to share our unique expertise, we make a simple promise to our partners: BirdDog will guide you through strategy, design, and construction. A true embedded parter to ensure your success. Drawing on wide, industry-spanning experience and relationships we streamline your process and tackle the inevitable obstacles with grace.
At BirdDog we don’t just sign a contract for services. We partner with folks interested in developing unique projects that bring value to all vested parties.
02
Character
A major way BirdDog presents itself is through how its spoken about and how the brand itself speaks. Taking after its namesake, BirdDog is a trusted, reliable, and warm companion. It retains these qualities through a professional, collegial working relationship with our partners, achieved through mutual respect.
1a
Tone & Voice
Our Vision
To utilize our industry spanning expertise and relationships to share in success with our partners
Our Mission
Guide our partners to the best possible outcome with their development projects
Our Promise
Smooth out, speed up, and improve the process of our partners
1b
Sample Copy
Sniffing Out the Right Opportunities
With BirdDog at your side all stages of development are improved. We’ve seen just about all of it and are prepared to help you navigate your group’s journey.
Foresight that Avoids the Biggest Pitfalls
Our lessons learned span many involved industries and players you are sure to encounter through your development process. Put our expertise to work for you.
You Don’t Have to Go it Alone—Partner with a Great Companion
Our unique model allows all parties to share success. Bringing us on gives you a strategic advantage that will prove its value early and often through our relationship.
03
Logo
The BirdDog logo is dynamic—forward momentum is inherit in its design with an active pointer on the hunt. The sleek, modern styling gives way to a friendly mascot, “Ace” the titular birddog. The bold type is strong but has unique character giving a humanist appeal.
The active logo demonstrates productivity and progress while also presenting the subject of a trusted companion and friend. BirdDog’s mission of partnering with our clients is apparent immediately upon a glance, the brand’s promise is made.
More than just a symbol, the BirdDog logo is an archetype for the type of meaningful, mutually beneficial bond we share with our partners.
3a
Primary Lockup
3b
Logo Permutations
3c
Clearspace
3d
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the elements color
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
04
Color
BirdDog’s color palette is designed to evoke trust, warmth, and reliability, making its first impression one that aligns with our commitment to our partners and process.
The brassy, burnt orange is highly prominent with the other colors added as highlights. Taken together the palette cuts a new shape in the marketplace of real estate development while feeling like its been there forever.
4a
Primary Palette
4b
Sample Colorways
The main focus of pairing colors is to ensure a proper contrast ratio so the image is crisp and clear to the viewer.
05
Typography
BirdDog’s typography strikes a balance between being clear and professional and showing off a unique character. Sharp corners flowing into curved lines create interesting transitions. We balance a boisterous serif headline font with a work horse serif for longer form text.
Utile is a clean, modern sans-serif typeface that has unique details giving it more expressiveness than many of its siblings. Curved counters, slightly bowed terminals, and interesting transitions on strokes give it a more custom, craft feel.
BirdDog’s headline typeface is Bennet Display. Bennet combines a refined sense with rugged features. Its a typeface you would find on a box of hunting ammo. Combining tradition and credibility, Bennet makes an excellent choice for highlighting and headlining.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.
- Primary Typeface
- Secondary Typeface
5b
Sample Text Lockup
Type sizes should be significantly different in weight and size to ensure a proper visual hierarchy for text communication. Please see below for a good example of this contrast.
Adopt a winning strategy—Let BirdDog guide you to success
Development is a complicated, challenging process with hurdles presenting themselves all along the journey. Even the odds for a successful project by bringing on a seasoned and connected partner willing to share their expertise and industry relationships. No matter the size or complexity of your development project, BirdDog will ensure the hunt for success ends with a win.
Type Sizes > 36pt/px | 16pt/px
110% Leading Title | 130% Leading Body
Natural Tracking
06
Application
Applying BirdDog’s branding is important to the integrity of the brand. We have included some examples below of ways to utilize the brand in real world situations abiding by the guidelines outlined on this site.
Orange Overlay
A desaturated image of a project is placed behind a multiplied layer of solid BirdDog Orange. Ensure the image is set to an opacity where it functions as a background texture rather than a featured element. Light text in white or canvas pairs well.
Dark Overlay
Photography can also include pastoral scenes from hunting locales as background elements as well. This provides a nice natural touch and emphasizes our motif. An overlay of the Black Lab color works against a desaturated image.
Business System
The BirdDog business system uses all the brands elements to make a great introduction. Utilizing the overlayed images, logos, colors, and icons you get a picture of the full brand in action, properly applied.
Hunting & Natural Images
Whether applied with the overlay effects mentioned about or as spot illustrative photos, tasteful use of images of nature help drive home our values of becoming a trusted companion to our partners. We encourage wildlife, minimal firearms, and of course good looking bird dogs.
©2025 BirdDog Development Partners
All Rights Reserved